B2B/B2C Copywriter and Marketing Consultant

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Posts tagged Mission Statement
Branding – Small Businesses Need It Too

From Nike to Coke, products with strong branding have an undeniable and unspoken strength that, when properly executed, can skyrocket sales. So, what is branding exactly? Branding differentiates one product from another in a competitive marketplace. I often lecture about this topic in my college marketing course, because it is such a fundamental part of marketing.

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