Do you know who buys your products? I mean really know? For brick and mortar businesses the answer may seem simple because you see them every day. For online businesses the answer is much more complex.
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From Nike to Coke, products with strong branding have an undeniable and unspoken strength that, when properly executed, can skyrocket sales. So, what is branding exactly? Branding differentiates one product from another in a competitive marketplace. I often lecture about this topic in my college marketing course, because it is such a fundamental part of marketing.
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