B2B/B2C Copywriter and Marketing Consultant


I get these questions a lot, so I created a page for them. 

What is Copywriting?

I get this one all the time - even from my friends and family! Copywriting, like Marketing, is both an art and a science. It is the act of writing copy for marketing or advertising purposes. Great copywriting compels and persuades someone to buy a product or service. You can be a good writer, and a terrible copywriter. Copywriting is a unique skill, one I’ve been fine-tuning for over 12 years.

Can you help me start and manage my blog?

Yes – I’ve written blog content, created editorial calendars, and set up blogs for clients.

 Do you provide training?

Yes – I train clients on copywriting, blogging, newsletter development, and social media.

 Are your rates project-based or hourly?

My rates are project and retainer-based. Project and retainer rates ensure that I devote my full attention to your project. Think of it this way, when you go to Starbucks, you pay a set price for your latte. You’re not paying for how long it took your barista to make your coffee. My time, like your coffee, is already calculated in your price.

Do I need to pay my entire project up front?

Yes. I require payment up front before the project begins.

Will you travel for a client?

I am based out of my home office in Miami, Florida, and can travel locally for Miami-based client meetings, or consulting sessions. For clients outside of Miami, I communicate via Zoom

Will you work in a client’s office?

I complete my copywriting and marketing virtually, however, I visit local client locations for meetings and consulting sessions.

Do you specialize in any niche businesses or industries?

I work with a variety of industries and with clients of all sizes. My specialties are real estate, insurance, financial services, law, and health and wellness. I spent most of my professional marketing career working for large Fortune 500 companies, and mid to large private companies in the insurance, financial services, and consumer products industries.

Do you provide graphic or web design services?

My focus is copywriting, content strategy, and marketing consulting. I liaise with several talented and skilled graphic designers, and would be happy to refer one to you.

What if I have more questions about how you can help me?

I’m happy to answer all your questions! Click here to schedule a free 30-minute consultation with me.

I hired Michelle to write a script for one of my branded videos. We needed a quick turnaround, but she still took the time to research my client and understand his business. Then she delivered the script on time as promised. I’d gladly refer her for copywriting projects.
— Diana Castro, For Productions LLC, forproductions.com