Specializing in copywriting for insurance, legal, and financial services
You see, if you don't have great copy, you won't connect, impact, or better yet - sell.
How did your last marketing campaign go? Was it crickets?
Spectacular marketing materials and fabulous websites won't convert customers without outstanding copy. So, if you want to waste your money and hire the designer and the printer, without connecting, impacting, or selling, go right ahead.
If not, I can help.
Insurance providers, attorneys, financial services professionals, and small business owners come to me to define their unique voice and learn to communicate effectively to their target audience – and no crickets.
I've been writing for these industries for over a decade. The regulatory environment that insurance companies, law firms, and financial services firms face is specific to those industries. You need someone who understand how to navigate a highly-regulated environment.
Contact me today to set up a 30-minute consultation, or use the contact form at the bottom of this page.
Who I Serve
articles & advertorials
Original copywriting for by-lined articles and advertorials for print media publications, trade journals, and websites.
Case studies are an opportunity for you to highlight your business with a real success story.
Media-ready press releases for website launches, events, new office openings, and other newsworthy business topics.
Business blogs are powerful for your brand. Services include monthly blogging services, topic research, and editorial calendar development.
copyediting & proofreading
Sometimes you just need a fresh perspective on content you've already created. Full service copyediting and proofreading services are available.
WEBSITE copywriting & ebook development
Copywriting development for corporate and e-commerce websites. E-books complement your website and can attract prospects and clients.
Make your business stand out with a carefully crafted business proposal.
Sometimes your resume just isn't enough. A professional bio highlights your accomplishments and will help you stand-out.
White papers are thoroughly researched, knowledge pieces that help position you as an expert in your field.
Contact Michelle to discuss your copywriting and marketing needs. Please be as detailed as possible. Include your industry along with any specific copywriting or marketing requests.